International Chemicals Asia Leading Role

The picture shows a model of the LG Chem booth, which shows the role of polyolefins in the lightweighting of automobiles.

On September 15, 2010 (the 10th) China International Chemical Industry Exhibition was grandly opened in Shanghai. Although there are still many uncertainties in the post-crisis era, the exhibition attracted 102 foreign companies from 17 countries and regions. In particular, exhibitors in the Asia region, which are less affected by the financial crisis, have obviously increased their number. The shape of the company's booths has attracted more attention; some European and American companies also hope to take this opportunity to introduce more Chinese products, and the Asian markets and Asian products become more attractive. people.

China: Cake is so attractive

In the W3 exhibition hall, a car model that fully demonstrated the tremendous role of polyolefins in the lightweighting of automobiles attracted a flashlight – this is the largest chemical manufacturer in South Korea, LG Chem, the largest chemical manufacturer in the world. The company's booth.

According to Sun Xingqi, director of business planning at LG Chemical China Investment Co., Ltd., LG China has become its largest overseas business unit, with sales in China accounting for 40% of LG’s overseas sales. For LG Chem, China is not just a big market. LG Chem hopes to grow together with China and grow together.

He said that China has just included new energy vehicles in emerging strategic industries. To develop new energy vehicles, we must make breakthroughs in the fields of motor, electronic control and batteries. This is a good opportunity for LG Chemicals, which is one step ahead in the development of lithium-ion batteries. He revealed that Volt, a hybrid vehicle of General Motors (GM), will use lithium-ion batteries jointly developed with LG Chemicals this year; LG Chemical also reached an agreement with Chongqing Changan Automobile to supply batteries for hybrid vehicles for Changan Automobile.

Although Hitachi Chemical Industry Co., Ltd., which confronted LG Chemicals for the first time, participated in the China International Chemicals Exhibition, it only sent a strong team of 20 people from its headquarters in Japan. Hitotani Kato, the planning manager of Hitachi Chemical Materials Co., Ltd., told reporters that the reason why he chose to exhibit at this time was because China is in a new era of transformation and upgrading. The demand for high-performance new materials is increasing, and the use of electronic chemicals and automobiles is increasing. Environmental protection-type high-tech materials are just the strengths of Hitachi Chemicals, and the new decade of China's western development has just kicked off. The market is gradually expanding from east to west. Therefore, they came from Japan specifically to introduce to Chinese customers their high-performance polyimide resins with patented technology, low-VOC insulation varnish and other products.

Kato said that at present its company's sales in Asia has returned to its normal level in 2007. From a global perspective, the business in Asia, led by China, has recovered the fastest. In order to better meet China's demand for high-performance new materials, they are studying new investment projects in China.

India: New battleground

The reporter visited the booth of India's Transpek Industrial Co., Ltd. three times to want to interview and the person in charge of the company received the negotiators. This is evident from the concern about the Indian market, which is China's "BRIC."

A visitor told reporters that his company exports products to India every month. It is important for them to understand the information of the Indian petrochemical industry. There are many chemical projects in India, and the downstream market is huge. The potential can not be ignored. Contact with Indian companies through the exhibition is a good way to understand this market.

Representatives of the “India Chemical Weekly” told reporters that from their magazine’s Chinese customer subscriptions and advertising volumes, it can also be seen that many Chinese companies now value the Indian market. As representatives of emerging markets, chemical markets in China and India are generally favored by the world, and the Indian market has become a new hot spot for all countries. In order to better advertise themselves in India, Chinese companies began to book booths for the India Chemical Show in advance six months or even one year in advance.

Europe: We welcome you

Olga E.Ermakova, manager of Russia’s Uralchimplast’s foreign trade department, said that they were the third time they came to China to participate in the show, but this was the first time that the group exhibited. Although their company's trade with China only accounts for 5% of its foreign trade, as the only producer of Russian creatine, in order to let Chinese customers know more about them, this time specially produced a Chinese version of promotional materials in order to better communicate .

When the reporter was interviewed by the Russian Pengda Company, representatives of Xinan Chemical also came to the Pengda booth. The two old friends warmly embraced each other as soon as they met. Representatives of Pengda Company told the reporter that they mainly purchase organic silicon raw materials from China and produce in Russia and do not export products to China. They mainly participate in the exhibition to meet old friends and learn about each other's new needs in order to better purchase products from China.

The Netherlands TPT company has played the slogan “Help you open the door to Western Europe”. Nico Bac, the company responsible for business development, told reporters that the quality of Chinese products has been increasing and their competitiveness has been gradually enhanced, and they can fully occupy a place in Western European markets. In his view, Western Europe’s economy is gradually improving, and Western Europe’s demand for Chinese products is also increasing. However, Chinese companies may not have a good understanding of local needs. For example, different companies may have different concentrations of the same raw material. The regulatory requirements in different regions may be somewhat different. Companies such as TPT, which specialize in providing services for chemical companies, enter Western Europe. A shortcut to the market.